Published by: jl scott, Director
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EXCELLENCE can be attained if you - CARE more than others think
is wise - RISK more than others think is safe - DREAM more than
others think is practical - and EXPECT more than others think is
possible.
~ Claude T. Bissell ~
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Message From jl
If you haven't yet replied, please do so as soon as possible.
As I am trying to revamp iCop, I need all that information
updated and in one place.
I've run into a bit of a hang-up with part of the revamp. I'm
not really surprised in view of all the chaos going on recently.
So, I'm not in panic mode, yet. We'll get 'er done!
If anyone has experience with audio or podcasts, would you
please let me know?
I got a couple of interesting emails last week: one from the UK
and one from New Zealand. It's true that we, here in the USA,
tend to think the world revolves around us. So it was
interesting for me to read what is happening in these other
countries.
From Barbara in the UK:
------------
Only in Britain can a pizza get to your house quicker than an
ambulance. Only in Britain do Supermarkets make sick people
walk all the way to the back of the store to get their
prescriptions, whilst healthy people can buy cigarettes at the
front of the store. Only in Britain do banks leave both doors
open and chain the pens to the counters.
Only in Britain do we leave cars worth thousands of pounds on
the drive and lock our junk and a cheap lawn mower in the
garage. Only in Britain do we have disabled parking spaces in
the car park of a Skating Rink.
And, we thought that was only in the U.S.
------------
We, here in our little metropolis of beautiful scenery and only
1200 miles from one end to the other, (with a bit of water in
the middle to create two islands) and a grand population of 4.2
million people are enjoying the same displeasures that you are
having as far as things economic are concerned.
We are in a better state, than you fellas are in the US, as we
didn't have any of the bad lending practices that a large number
of your lending institutions performed. But, we have
experienced the 'fall out' created by these bad fund management
techniques.
We have had 19 finance companies 'go under' since January 07.
Now, you might think, 'only 19' but please remember, that you
spend more each day on the Iraqi War than we, as a country, make
in a Month.
I will give you some examples of costs of everyday items. The
Big One, Petrol, sorry Gas, is equivalent to $US 9.00 a gallon.
Man, now I have written it like that, I have had to pick myself
up off the floor. You see we work in 'litres' and it has just
hit 2 bucks a litre, that doesn't sound so bad, but there are
4.5 litres (or there abouts) to every gallon.
Yes it costs about 80 bucks to fill a 2 litre car and about 120
bucks for a V8 and this will usually last about a week.
Another big one is mortgage interest rates. Oh, you guys are so
lucky when we hear that your rates have been dropped, and
dropped, to help as many struggling people as possible. Now,
our mortgage systems are a tad different, but the end result of
paying your bank every month is the same.
We watch with envy when we hear that your interest rates are
around 4%. I would like to tell you that ours are around 10%,
and you can't buy a house anywhere in the country for under
$250,000. I saw on Fox News a couple of days ago, houses in
Detroit selling for $150,000. Our average house price is about
$500,000.
We grow and produce way more food than we need to sustain
ourselves, but of course we export a very large portion of
everything we produce. Now that food from every other country is
rising in cost, and the fact that we sell on the International
market, we here at home have to pay what the rest of the world
pays. So now all our food is going up too.
We must not forget, that huge chunks of grain growing areas,
around the world are all trying to 'save the planet', by using
grain to run our vehicles, so instead of 'Farmer Brown' putting
bread on our tables he is putting Ethanol in our tanks. DUMB!
Just as a New Zealander might think we, in the USA, are whining,
people in Africa would undoubtedly think he's whining, too.
When they're starving to death, I doubt they have much sympathy
for anyone who could actually PAY $9 a gallon for gas.
In fact, I can guarantee, there are folks in the USA who could
NOT pay $9 a gallon for gas. We're not all, as portrayed on TV,
spending $50,000 to renovate our kitchens. Nor are we all like
the gurus who go around pounding their chests and bellowing that
they make six or seven figures a year in internet marketing.
We still have WAY TOO MANY people here making minimum wage of
less than $6 an hour - which is a travesty! And, that's if they
can find a job at all, since so many have been outsourced
overseas where people will work for pennies an hour.
------------
Now, allow me to give you a bit of help with your sales ...
Now I don't mean to bash that shopping cart, because it MIGHT
just be the way this seller had his set up. I don't know.
I have to say the order page looked good. And, it didn't look
at all complicated. Unfortunately, that was an illusion.
I don't know why, but I tried reloading the page - and it
worked! The PayPal option came up. But ... how many people
would have thought to do that? Not many!
Nope - I got an error and was told it was required!
Nope - I got another error and was told to choose a shipping
method!
The moral of this story ... you WILL lose customers if your
order pages aren't as absolutely simple as possible.
I'm SURE this guy is losing close to 99% of the people who want
to pay with PayPal because there's something wrong that isn't
letting that option come up the first time the page loads.
That's HIS fault for not checking to be sure his page works.
If someone is ordering with PayPal, you will get their name,
address and email address on the PayPal order. And, you don't
NEED their telephone number to do a fraud check with PayPal.
That business of making me indicate a shipping method for a
teleconference simply made this merchant look stupid.
Set up your order page to allow that customer to place the order
as quickly as possible. NO extra anything! ONLY what is
absolutely necessary.
If all this is an aspect of the 1AutomationWiz shopping cart,
then, I wouldn't recommend it - no matter HOW good it looks.
If it is all due to how the merchant sets it up, that particular
merchant probably isn't smart enough to teach me anything on a
teleconference.
EVERY STEP your potential customer has to take to place the
order brings you nearer to that person being an ALMOST BUYER and
a LOST customer!
I'd really appreciate it if you would help me build our
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That lowdown scoundrel deserves to be kicked to death by a jackass, and I'm just the one to do it. ~ A congressional candidate in Texas
No doubt.
Three contractors are bidding to fix a broken fence at the White House in D.C. - One from New Jersey, another from Tennessee and the third, Florida. They go with a government official to examine the fence. The Florida contractor takes out a tape measure and does some measuring, then works some figures with a pencil. "Well", he says, "I figure the job will run about $900: $400 for materials, $400 for my crew and $100 profit for me." The Tennessee contractor also does some measuring and figuring, then says, "I can do this job for $700: $300 for materials, $300 for my crew and $100 profit for me." The New Jersey contractor doesn't measure or figure, but leans over to the White House Official and whispers, "$2,700." The official, incredulous, says, "You didn't even measure like the other guys! How did you come up with such a high figure?" The New Jersey contractor whispers back, "$1000 for me, $1000 for you, and we hire the guy from Tennessee to fix the fence." "Done," replies the government official.
And that, my friends, is how it all works. Click to Submit Your Joke to Us (Please leave off the graphics). Click to Send Comments, Questions & Suggestions
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Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons. We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher. We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction. We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter. We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.
Copyright © 2008 jl scott, ph.d., Director ------------------------------------------------------------------------- Cancellation directions can be found at the bottom of your announcement email. |
Volume VI - Issue 15: May 26, 2008
jl
