iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume VI - Issue 16: June 2, 2008

Published by: jl scott, Director
International Council of Online Professionals

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~ Claude T. Bissell ~


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Message From jl


Let's begin with an apology. Last week, I published a piece sent in by a member, and meant to be humorous, that was seen by at least one reader as offensive.

I won't repeat it here. Quite frankly, I'd been super busy and I simply wasn't paying close enough attention. Also, since I personally don't take things meant to be humorous too seriously, I forget that others do.

I tend to look at the manner in which something is offered before becoming offended. Again - I forget, not everyone is like me, and everyone is perfectly entitled to take things as they see fit.

So, again, it's my fault - since I know that - for publishing the piece. My apologies.


It seems like it's taking me an inordinate amount of time to do the revamp of the iCop organization. Everything takes longer than anticipated.

Nearly nine years is a long time back to our beginnings, and we have members who go that far back. Folks move, change phone numbers, change web sites, change company names, etc. Updating by hand takes time, and there's no other way to do it.

It's also like pulling teeth to contact some members. The use of contact forms drives me up the wall. I understand WHY they're used. What I DON'T understand is why people who claim to be professionals don't have enough sense to provide email access to those who MUST contact them.

I'll also have to re-check every single web site displaying the iCop seal. Again - things change, and I have to be the cop. When things change at iCop, current members MUST be in compliance with their guidelines.

Why? Because current members will be grandfathered in - without having to comply with some of the NEW rules. So, obviously, the OLD rules must be adhered to perfectly, or I'll catch hell from visitors.

Guess I'll just keep on keepin' on and, eventually, I'll get us where we're going!


Bad Business Reports

I've been receiving some reports that will most likely interest you. The following emails will tell you what's going on in the online business that you should be careful to avoid.

Sometimes, it seems we have more marketers trying more creative ways to rip people off online than anywhere else. In reality, that isn't the case. It's rampant in the off-line world, too.

Everyone from those in the health care and pharmaceutical industries to our government agencies seem to be in contests to see who can be slickest. (I am defining “slick” as being dishonest without seeming to be.) About all we can do is be careful - online, or off.

For now, let's deal with what's happening online ...


------------
Hi JL

Just wanted to pass along something that irritated the hell out of me.

I'd heard of Joel Comm before, and I bought a $9.95 package of his online which was a copy of a publication he does monthly and a cd.

There was no mention of a monthly fee when I purchased, but guess what, I signed up apparently for his monthly guru teachings which will continue at $29.95 per month until I cancel.

I replied thru his online helpdesk and told him what I thought of his "guru" tactics because I never got an answer from the phone number.

However, not knowing his time zone and to be fair, I will try phoning again, but I thought this was a pretty sick example of "guru" marketing.

Victor L.
------------

Followup:

------------
JL

I got a reply from them and I guess the fine print was so small, a lot of people including me, missed it.

They admitted they got a lot of complaints because a lot of people didn't see the membership info, so they changed the site, so to be fair I wanted to tell you, but also, since I watch for such things, it must have been disguised well, since they admitted a lot of people missed it.

Of course that little trick wouldn't have been on purpose now, would it?

Victor
------------


I've seen some large companies pull this same stunt. They literally hide the full story in a place nearly impossible to find - and in print too small to read. Our little "gurus" are nothing more than copycats in this regard!

I guess it's always a case of “Buyer Beware.” We have laws, but they are consistently broken.


------------
Hi,

I wanted to comment on an irritating experience I had for the last week or 10 days:

A “big” internet marketer that I had been following invited everyone to “check out this site – what these guys are doing/have to offer etc.” When I went there, they had some great training videos, freebies etc. over the course of a week or so.

And, I do mean great: rich in content, very thorough, very professional. I was impressed. I learned a lot from them in a very short period of time.

Yes, I knew this was the bait and was waiting for the hook. They appeared to be doing everything “right” until . . . they got close to the launch of their product/service, I was suddenly getting one, two or even three emails a day each from five different people, all wanting me to buy the product/service “under them.” Of course, if I had chosen to do so, I would have purchased under the first person who first sent me to the site.

Their big mistake:

Passing on my email address to five of their affiliates resulting in extreme overkill.

Another mistake:

Treating us like we’re stupid! The incredible offer was for a limited time. It was to start at a specific time and was to end at a specific time. However, “someone set the timer wrong” on the site and it was (wow, my lucky day!) available for an extra 24 hours! Pu-leeeese! What was left of their professionalism, integrity and credibility went out the window.

I love what you do! Keep up the good work!

Jane
------------


This one comes under the heading of hype - usually translated as lying.

The one I love best is when they claim the entire web site “crashed” because of all the traffic from people beating down their doors to buy their crappy products. Then, of course, they graciously offer to continue the sale a couple of extra days.

The sad part of this is ... everybody KNOWS it's a lie. And, no one really seems to care.

How are we supposed to show that we won't tolerate being lied to? It's VERY easy. Don't buy their products. You know who they are. The same ones pull this stuff over and over and over.


------------
Hi jl,

As well as experiencing your types of ordering problems I'd like to add my pet ordering peeve - no shipping information for tangibles available until I've added all my details (usually on several pages) and finally arrive at checkout.

I'm talking about health type products. Here is my most recent ordering experience from US. Went through hoops to order $56 worth and at checkout $71 was added for shipping. I clicked out of there and won't return.

I know for a fact that the real shipping cost to New Zealand was $27. On a previous purchase for a similar weight product (another company) I was charged $37 but they refunded the $10 excess shipping charged into my PayPal account.

Not hard to guess where I will shop in the future.

I realize calculating shipping costs for tangibles, especially overseas is difficult. All I expect is some relevant information be available prior to checkout. Even if it is only the types of shipping available with approximate rates and final cost confirmed by email before charging.

Having to email a customer removes automation. However, if more accurate shipping rates can't be provided up front then emailing confirmation should happen. What's so bad about customer contact anyway? I'd be happy knowing I wasn't being ripped off by inflated shipping fees. The above example would have given the merchant an additional $44!

I estimate 75% of my overseas ordering is aborted for the above reason and mostly related to US. WorldPay is used by many UK merchants and provides more accurate rates. Australia seems realistic with shipping fees also.

The bottom line - as a customer I expect to be treated the same way as iCop members treat their customers. I wish!

Kind regards
Rosemary
------------


I wish, too, Rosemary! But, as I said, these things have become way too common!

It's been a time-honored tradition for many off-line mail-order companies to “pad” the shipping and handling just a bit. It makes them an extra dollar, or two.

However, like everything else online, it's become a run away train.

I know of one company - domestications.com - with outrageous shipping amounts. But, if you wait, you can often get a 15% discount. That discount does nothing more than bring the over-all price down to what it should be if they were calculating normal shipping fees.

I suppose they think their customers actually believe they are giving them something. They ain't! And, it's insulting to the intelligence of their customers.

I also object to not even being allowed to SEE the shipping charges until after I've entered all my billing information. In fact, when I run into that - I leave the site just on general principle. There's no excuse for merchants not being completely upfront with their shipping charges!


So, there you go. If you are an online merchant, let these things be a lesson for you. If I receive even ONE complaint about these types of behavior, you can believe there are thousands MORE people who won't do business with you if you use these shoddy business practices.

If you're simply an online consumer - watch for these situations. Merchants who pull this stuff are NOT the people you want to do business with!

And, the best thing to do is to leave them a note when you leave their site as to WHY you decided not to give them your money! Maybe that would make some of those clowns start getting the picture!



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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

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"And, Furthermore ..."

Outside of the killings, Washington has one of the lowest crime rates in the country.

~ Mayor Marion Barry, Washington, DC

It would appear those wishing to run for political office in the USA are required to take a test to be sure their IQs aren't above 50! ~ jl


Leaving You With a Smile


Pregnancy Q & A

Q: Should I have a baby after 35?

A: No, 35 children is enough.


Q: I'm two months pregnant now. When will my baby move?

A: With any luck, right after he finishes college.


Q: What is the most reliable method to determine a baby's sex?

A: Childbirth.


Q: My wife is five months pregnant and so moody that sometimes she's borderline irrational.

A: So what's your question?


Q: My childbirth instructor says it's not pain I'll feel during labor, but pressure. Is she right?

A: Yes, in the same way that a tornado might be called an air current.


Q: When is the best time to get an epidural?

A: Right after you find out you're pregnant.


Q: Is there any reason I have to be in the delivery room while my wife is in labor?

A: Not unless the word 'alimony' means anything to you.


Q: Is there anything I should avoid while recovering from childbirth?

A: Yes, pregnancy.


Q: Do I have to have a baby shower?

A: Not if you change the baby's diaper very quickly.


Q: Our baby was born last week. When will my wife begin to feel and act normal again?

A: When the kids are in college.
Smile


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Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

Copyright © 2008 jl scott, ph.d., Director
International Council of Online Professionals (iCop™)
All rights reserved. No portion of this publication may be reproduced or transmitted without the express written consent of the publisher or contributors.

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