Published by: jl scott, Director
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EXCELLENCE can be attained if you - CARE more than others think
is wise - RISK more than others think is safe - DREAM more than
others think is practical - and EXPECT more than others think is
possible.
~ Claude T. Bissell ~
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Message From jl
Five baby squirrels made it, though. They're still feeding and
cavorting in my yard every day. I named the runt “Piglet.”
I'd be worried about him except he's such a little scrapper.
Piglet stays tiny - probably because of his particular diet.
The others eat the corn I throw out. But, Piglet is quite the
connoisseur. He only wants the sunflower seeds I put out for
the birds.
Even if I couldn't tell by his size, I'd be able top pick him
out. He's the one always nosing around trying to find the
seeds, rather than just picking up the corn.
In fact, when I go out to scatter food for the various
critters, he practically jumps out of the tree to get there
first. After he's gobbled up all the sunflower seeds, he comes
right up on my patio and sits up - looking in the door -
demanding more.
I'm happy to report, the lame mallard is doing much better so
the rest of The Boys aren't being quite so mean to him. But
then, Samantha (the female muscovy duck) is still standing by
her man, so he's pretty well protected.
I don't usually recommend anything from folks who aren't iCop
members. However, this guy is so good, I'm going to make an
exception.
Derek Gehl took over The Internet Marketing Center after Cory
Rudyl was killed in a race car accident. In my opinion, Derek
is hands-down the smartest and most straight-forward “guru” out
there.
He actually still does a REAL ezine. It isn't weekly, but it's
regular. And, it's always FULL of terrific information. I
read every word!
You can subscribe at the URL below. You'll find the subscribe
box in the left column. The page has one of those MOST
annoying “flop-in” windows (my term), but it's easy enough to
click off.
I've never “met” Derek, but I'm extremely impressed with him.
He has a lot to teach and, even more importantly, he's a
straight-shooter!
www.marketingtips.com/newsletters/
This is my pick for Bozo of the Year. I clicked a link last
week assuming I would be taken to the sales letter for a
product I was reading about. Instead, it led to a “squeeze
page.”
Yep - that's right! This moron wanted my name and email
address before I could see his bloody SALES LETTER! I ignored
the info box and clicked “Learn More.” Got an error message
insisting I fill out the information.
Under the info box is a button that reads, “Free Instant
Access.” Well, I reckon so - it was a damn sales letter I was
trying to read! Except, it wasn't “free.” I was to pay - TO
READ HIS SALES LETTER - by subscribing to his bloody list! In
a pig's WAZOO!
How big a guru do you have to be to get away with something so
stupid?
Web site where you can get a free
“what-you-see-is-what-you-get” (wysiwyg) editor to make web
pages:
niche-articles.com/res/creating-a-robot-text-file/
I've been using the Firefox browser and Thunderbird email
client for quite some time - and love them. Recently, I
downloaded the newest versions and was pleasantly surprised.
Thunderbird has now added a process to catch spelling mistakes
- as you type. Like MSWord, incorrect words instantly show a
red underline. This is fabulous and saves tons of time with
Spellcheck.
Another added feature ... If you're working on an email and
don't send it right away, it's automatically saved in your
“Drafts” folder. I can't tell you how many times I've lost a
working email when I got distracted before I had this feature.
Did you know Firefox has a feature allowing you to customize
Google? It helps your search by adding extra information (like
links to Yahoo, Ask.com, MSN, etc.) and removing unwanted
information (like ads and spam).
It has a list of about 20 features. It's NOT spyware, and it's
free. You can read all about it and install it here:
I wonder how many people ever think about this ...
When you set up an affiliate program, you are going to offer a
percentage of the amount of the sales the affiliates make as a
commission. Folks seem to think these commissions have to be
fairly high to get the affiliates to make the sales.
I'm not quarreling with that. But, looked at from a different
direction, is this the best bang for your buck?
Using a middle-of-the-road product price of $49.95, and a
commission of 50%, the owner clears just about $25 on each
sale. But, the point is, this owner has SPENT $25 for every
sale.
Let's carry this a step further. In the interests of using
easy numbers, if you have one affiliate sale a day, you have
spent $175 in a week. And, $700 in a month.
How much advertising could you buy for that same $700? A lot?
You bet!
Now, I know, the theory is the affiliates will do the
advertising for you. But, do they? Or, do they simply put it
on their web sites and send the information to their lists -
assuming they HAVE lists?
Let's assume they DO have lists. How big ARE their lists?
And, how many times do you think they will pitch your product
before they move on to the next one? Or, maybe they run a
continuous small ad people get used to and start ignoring.
How many people can YOU send fresh advertising to every month
for $700? Of course, there's the up-front money. Advertising
is paid for before the sales are made, and $700 may be a lot of
money to you before you make any sales.
So, start with $100. Online, you can still get a lot of
advertising for a hundred bucks. Then, put aside that 50% of
your sales you'd have paid out in commissions, and increase
your advertising next time around.
Yes, it'll take some discipline. And, yes, you need to choose
your advertising venue carefully. But, as I like to ask, “Are
you in business, or not?”
If you think having affiliates is easier, I question that.
Affiliates can be a PITA, and the ones who are, rarely make the
sales.
If you still want to pay commissions, find a few people you know
do well as affiliates and work out joint ventures with them.
It's something to think about. I believe we get so used to
doing things in a certain way (like the “necessary” affiliate
programs), we sometimes fail to consider a different approach
that may work better.
It's almost time for our Online and Desktop Directory Top Spot
Sponsors to change. The next three months will be July, August
and September.
In August and September, folks will be getting ready for the
new “season,” so this is a good time to have your company at the
top of your category! The payment of $30 is for EACH category
you request, and it includes BOTH directories.
You will be invoiced through PayPal as soon as the new
directory is online, and payment will be due on or before July
10, 2007.
If you do not have a PayPal account, let me know and I'll
supply you with a different link for a credit or debit card.
To sign-up for categories, please send the following
information.
* Your name
REMEMBER: you MUST be listed in the category you sponsor!
Requests must be received no later than 11:00 PM on Friday,
June 29th.
Trade Journal Top Spot Ad Winner:
Jerome D. - bookprofits@... (deleted for privacy)
Congratulations, Jerome! Please see the URL below for Top Spot Ad
parameters on the length for your Top Spot. Then, email your ad to
me. Be sure it fits iCop guidelines for ethics, etc.
To win a free Top Spot Ad in the Trade Journal, just answer one
simple question about one of the ads in this issue. NO purchase
or payment is required to win!
The winner will be announced each week in this newsletter.
Today's question is ...
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When you go into court, you are putting yourself in the hands of 12 people who weren't smart enough to get out of jury duty.
~Unknown~
Worms A professor of chemistry wanted to teach his class a lesson about the evils of liquor, so he produced an experiment that involved a glass of water, a glass of whiskey, and two worms. "Now, class, observe closely the worms," said the professor putting a worm first into the water. The worm in the water writhed about, happy as a worm in water could be. The second worm, he put into the whiskey. It writhed painfully, and quickly sank to the bottom, dead as a doornail. "Now, what lesson can we derive from this experiment?" the professor asked. Johnny, who naturally sits in back, raised his hand and wisely responded, "Drink whiskey and you won't get worms."
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For Back Issues: Ezine Archive Thank You For Reading! Have a Terrific Week!
Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons. We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher. We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction. We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter. We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.
jl scott, ph.d., Director ------------------------------------------------------------------------- Cancellation directions can be found at the bottom of your announcement email. |
Volume V - Issue 23: June 18, 2007
jl
