Published by: jl scott, Director
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EXCELLENCE can be attained if you - CARE more than others think
is wise - RISK more than others think is safe - DREAM more than
others think is practical - and EXPECT more than others think is
possible.
~ Claude T. Bissell ~
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Message From jl
AVG is a terrific anti-virus program with a FREE version used by
many in the online business realm.
------------
In case you have not already heard about this:
AVG8 now includes a link scanner which pre-fetches web content.
So far only about 20 million users have upgraded to the new
version and there are another 50 million users to upgrade.
Some sites are seeing 80% increases to page downloads, thanks to
the latest version of the security program. So, don't get too
excited if you notice your trafiic going WAY up.
In fact, it's probably AVG8 - and it's using your bandwidth!
More data available here:
Barbara Moore
And in reference to my comments about iCop Hosting, last week:
------------
I just wanted to comment on your discussion about iCop hosting
and Chuck Mattice.
I have never, and I do mean NEVER, dealt with a more
professional and service oriented web host then Chuck Mattice. I
can't even begin to give all of the thank yous' that he
deserves.
If you ever need a testimonial about Chuck and the iCop web
hosting, please let me know what I can do. All of my web sites
are with iCop. The best move I ever made.
All the best,
Steve McChesney
Anything to do with spam laws is important and should be given
a heads up.
As you probably know, the CAN-SPAM Act has been a travesty
against legitimate online business owners from the beginning.
It gave us an opt-OUT law rather than an opt-IN law.
This law is commonly referred to as the “YOU-CAN-SPAM Act”
because the bill does NOT require emailers to get permission
before sending commercial email.
This means, with certain conditions, anyone can send you
commercial email, and it's up to YOU to opt-OUT of their list.
There is NO rule that anyone has to use opt-in procedures.
However, this hasn't stopped the anti-spam people who have
declared (no rule - just their say-so) that you MUST use double
opt-in procedures to build your list - or they will have you
black-listed with the ISPs.
Most of this is to promote “pay-to-send email.” We don't hear
much about it, any more, but it's merely gone underground.
The same people are still there - still working on it. This
includes John McCain, who was one of the MAJOR players in
getting the CAN-SPAM Act written and passed.
And, this is a guy who ADMITS he knows NOTHING about computers,
and can't even USE one! Now, WHY would he have a dog in this
race? Think his dog might be green with pictures of presidents
on it?
(No - this isn't a political statement and it has nothing to do
with our upcoming elections. I raked McCain over the coals for
the CAN-SPAM Act years ago. So, don't start with me!)
The “pay-to-send email” people also include Anne Mitchell,
former CEO of Habeas, Inc. You DO remember Habeas, don't you?
If not, they were one of the first companies trying to get folks
to pay to send their email, and I fought them tooth and nail.
Anne Mitchell - yes, the same Anne Mitchell - has helped author
and assisted with the development of the new amendments. What
does THAT tell us?
The new rules came out as a 109 page memorandum. Good GRIEF!
Anne has also created a 49 minute MP3 file that fully explains
these changes, including what they mean to you and how to comply
with the changes in detail. And, of course, that Mp3 sells for
$39.95!
Gee, wouldn't you think that information would be FREE for folks
to use? Oh, I get it ... write the amendments to be so
complicated, people have to PAY to get help understanding it
from one of the authors!
And, people wonder why I'll no longer have anything to do with
working with the FTC - or any other government agency!
But, I digress. I don't see anything so complicated in these
new rules that requires paid explanation. So, I'm going to give
it to you here - for FREE!
The amendments affect all senders of any commercial email with a
list of any size from 2, on up.
Here are the rules:
#1 The receiver of the email cannot be required to pay a fee,
provide information other than his or her email address and
opt-out preferences, and must be able to opt-out of the mailing
list using a SINGLE ACTION.
This may be by replying to the email - or by clicking ONE link
to go to a SINGLE web page.
#2 The use of the word “person” is defined in regard to whether
the CAN-SPAM Act applies. "Person" is now defined to include
non-companies. In other words, any and everyone can be liable
for sending commercial email - breathing person, company,
organization, etc.
#3 You may use a post office box or private mailbox (PMB) -
rather than the address of an actual private building - as the
physical address in your commercial mailings to satisfy the
CAN-SPAM Act.
#4 For any mailing containing advertisements from 3rd party
advertisers, either the party who the email is "from" must have
an advertisement in the email - or - all of the advertisers with
ads in the mailing are responsible for opt-out requests.
This is known as the "Designated Sender" rule. When the party
listed in the “From” field has an ad in the mailing, that party
becomes responsible for processing opt-out requests.
Let's put it this way. If you send out a mailing with 3rd party
ads, just be sure to have an ad of your own. Then, only YOU
have to worry about processing any opt-outs.
If you DON'T have your own ad in the mailing, each advertiser
MUST remove any opt-outs from their own lists. Assuming, of
course, they even HAVE a list.
If you would like to read the entire 109 page document, you can
get it here:
www.ftc.gov/os/2008/05/R411008frn.pdf
In any event, if you are sending commercial email - including an
ezine or newsletter - be SURE you get in compliance with these
new rules before the end of the month.
And, yes - it DOES apply to everyone sending commercial email within or into the USA!
It's time to build our subscriber list. Please don't forget to
invite your friends to subscribe to The Internet Marketing Trade
Journal!
Just forward them an issue with a note telling them why you like
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http://www.i-Cop.org/trade-journal.htm
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The only reason I would take up walking is so that I could hear heavy breathing again.
~ Unknown
She asked, "Honey, what are you doing?" He said, "I'm hunting flies." "How many have you killed," she asked. He replied, "Five: three males and two females. Curious, she asked. "Now, how in the world do you know the difference?"
He answered (You're gonna love this!), "Three were on a beer can
and two were on the phone."
Thanks to Dan Beal Click to Submit Your Joke to Us (Please leave off the graphics). Click to Send Comments, Questions & Suggestions
For Back Issues: Ezine Archive Thank You For Reading! Have a Terrific Week!
Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons. We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher. We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction. We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter. We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.
Copyright © 2008 jl scott, ph.d., Director ------------------------------------------------------------------------- Cancellation directions can be found at the bottom of your announcement email. |
Volume VI - Issue 19: June 23, 2008
jl
