iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume VI - Issue 20: June 30, 2008

Published by: jl scott, Director
International Council of Online Professionals

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Message From jl


Wow - as I sit down to write this, I look out and see my yard is FILLED with all kinds of birds. All the babies have been out of their nests the past couple of weeks, learning to eat on their own. VERY cute!

One of the riff-raff ducks - the one I call “Dora” - has been sitting on eggs for the past week. She abandoned the first nest of eggs before she started sitting on them but, apparently, she likes this bunch.

She comes up very early in the morning and chows down for the day. Then, I don't see her again. So, I guess this is a serious hatching about to take place.

The sad part is ... the babies probably won't make it. Just too many big turtles in this little lake. Last year's Muscovy mamma lost her brood in two days on the water. Of course, she took them to the water, led them one turn around the lake, then, pretty much abandoned them.

Dora belongs to that riff-raff family of ducks that showed up out of nowhere. They're quite tight with each other - keeping The Boys at bay. (The Boys being the two little Mallards we have left.)

So, I'm hoping maybe Dora's rag-tag family will help her take care of the babies. “Cody” - the co-dependent care-taker of the bunch - will probably help her even if the rest don't.

Cody is half Mallard and half God-knows-what. That also makes him a mule - unable to breed. We have another female - Alice - and two males - Jake and Big, Bad Leroy Brown. Then, The Boys are thrown in the mix.

So, Cody never seems to know quite where he belongs - with the riff-raff he came in with, or with the Mallards. So, he pretty much runs around trying to please everyone. He's also a giant, so he's the protector if someone's lost or in trouble. Of course, he's also pigeon-toed, so that slows him down a bit.

Bet you didn't know ducks could be so much like humans, did ya? I never did until I started living with them. They're hilarious. The hand that runs all this, definitely has a sense of humor!


iCop Members ONLY

I'll be sending a FINAL email asking for you to update your information with me this week. This is the LAST time I'll ask.

There are only a few of you left to respond. Those who don't will NOT be eligible for the new iCop programs until you set up reliable communication with me.


What Do You Think?

I'd like for you to take a look at a web page regarding flash cookies and their role in targeted advertising. If you don't want this activity going on while you surf, the article also tells you how to stop it.

tips.webdesign10.com/flash-cookies-privacy

Just read it and let me know how you feel about this subject.


CAN-SPAM Act Clarification Needed

I read some articles last week on the subject of the CAN-SPAM Act - which I also wrote about last week. There seems to be a lot of confusion about what that law does - and does NOT do.

Be very clear about this - the CAN-SPAM Act does NOT out-law spam! According to this law, you CAN send any commercial email you wish - as long as you follow a few simple rules, such as:

Having an opt-out link that you honor
Placing your address in the email
Placing "This is an advertisement" in the body of the email (If you don't have affirmative consent)

Now, that's an over-simplification, but you get the idea. My point is that the CAN-SPAM Act basically makes what we call “spam” LEGAL.


I'm sure you've noticed, since that law passed, you receive unsolicited email from companies like Sears, BestBuy, etc. BIG companies. This came about because big business lobbied Congress to make it okay for them to send out email ads.

The CAN-SPAM Act is the result of LOBBYISTS buying legislation, just like they always do. It has nothing to do with getting rid of spam - that's smoke and mirrors. It's to give BIG business permission to send email ads.

The anti-spammers don't care. They make money from spam, too. Without spam, they'd be out of business!

Those who want to implement “pay-to-send” email need spam to get that done. Those who run the blacklists, SELL those lists to the ISPs.


I'll explain ...

No matter WHAT the LAW is, the blacklist operators still dictate whether your email is delivered, or not. If you - anyone you share an IP number with - and, sometimes, even anyone using your web host - send spam and/or hits their spam traps, you go on a list.

The blacklist operators then SELL those lists to the ISPs to tell them whose email to block. There is no requirement that you actually be guilty of sending spam. The ISPs can block whoever they want, whether they have a valid reason, or not.

This is the reason - and the only reason - why we're told we should use double opt-in subscriptions. If you find yourself blacklisted and you can prove you use double opt-in, you can usually get off the list.

Most of the email coming from the huge corporations is coming through the “pay-to-send” model. They've signed on with Goodmail, or one of the others.

In other words, those who make money on spam - other than the spammers, themselves - are the folks dictating the rules. And, those rules - as well as the CAN-SPAM Act - keep THEM in business!

So, of course, instead of the CAN-SPAM Act stopping spam, it has increased it several hundred percent. I'm writing this for one reason only - I want you to understand exactly WHO is REALLY dictating the rules - and why!


Now, also, be very clear on this. If you send commercial email - whether it is a newsletter containing advertising, or straight ads for a product or service - you DO have to follow the CAN-SPAM Act rules.

You ALSO have to follow what's called, "Best Practices." Best Practices are the rules made by the anti-spammers.

And, if you do those two things, there's STILL no guarantee your email will be delivered!



I really want to hear from you! Tell me what you think!

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Summertime Blues

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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

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"And, Furthermore ..."

Every time I start thinking too much about how I look, I just find a Happy Hour, and by the time I leave, I look just fine.

~ Unknown


Leaving You With a Smile


The Contest


Jesus and Satan were having an on-going argument about who was better on the computer. They had been going at it for days, and frankly God was tired of hearing all the bickering.

Finally fed up, God said, "THAT'S IT! I have had enough. I am going to set up a test that will run for two hours, and from those results, I will judge who does the better job."

So Satan and Jesus sat down at the keyboards and typed away.

They moused.

They faxed.

They emailed.

They emailed with attachments. They downloaded.

They did spreadsheets.

They wrote reports.

They created labels and cards.

They created charts and graphs.

They did some genealogy reports

They did every job known to man.

Jesus worked with heavenly efficiency and Satan was faster than hell.

Then, ten minutes before their time was up, lightning suddenly flashed across the sky, thunder rolled, rain poured, and, of course, the power went off .. .

Satan stared at his blank screen and screamed every curse word known in the underworld.

Jesus just sighed.

Finally the electricity came back on, and each of them restarted their computers. Satan started searching frantically, screaming:

"It's gone! It's all GONE! I lost everything when the power went out!"

Meanwhile, Jesus quietly started printing out all of his files from the past two hours of work.

Satan observed this and became irate.

"Wait," he screamed. "That's not fair! He cheated! How come he has all his work and I don't have any?"

God just shrugged and said,

"JESUS SAVES!"
Smile

Thanks to Jean Pinnell


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Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

Copyright © 2008 jl scott, ph.d., Director
International Council of Online Professionals (iCop™)
All rights reserved. No portion of this publication may be reproduced or transmitted without the express written consent of the publisher or contributors.

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