iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume V - Issue 24: July 2, 2007

Published by: jl scott, Director
International Council of Online Professionals

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The goal of the Internet Marketing Trade Journal is to keep you informed of the current and future state of ethical Internet Marketing and to encourage your participation.

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EXCELLENCE can be attained if you - CARE more than others think is wise - RISK more than others think is safe - DREAM more than others think is practical - and EXPECT more than others think is possible.

~ Claude T. Bissell ~


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Message From jl


When a couple of people don't understand something I wrote, I know there must be more who didn't get it, either. So, allow me to quickly clarify what I wrote about using contact forms, last week.

I don't object to the forms, per se. I understand they are used in an effort to avoid spam. But - watch my lips ...

I don't really care why people use the forms. What tees me off isn't the USE of the forms - it's exactly what I said. Most people dump all their email addresses and don't bother to give ongoing business associates a working address. They apparently expect folks to go to their web sites to contact them.

Most aren't professional enough to even think of this. It's stupid and thoughtless to expect legitimate business associates to jump through hoops to deliver a message.

They keep their PayPal addresses but, quite frankly, I've never thought it appropriate to use them to send email. I may have to be JUST as thoughtless and rethink that. Because I KNOW some of the member addresses I have are being bounced into oblivion so I don't even know they're bouncing once those forms are set up.


Greylisting

Speaking of email, some web hosts have now instituted a process called “greylisting.” Again, this is an effort to stop canned meat from getting through. Also again, nothing ever works perfectly. The following came from one of these host's web site:

------------
“The Greylisting technique is based on the fact that the servers that send automated spam attacks are usually not 'proper' mail servers.

In simple terms, greylisting involves a 'soft rejection' to emails received from unknown mail servers. A 'proper' mail server will then resend the email, which will then be accepted. A server being used for an automated spam attack will not resend the message, thus preventing the spam emails from reaching their destination.

One of the effects of implementing this technique is that, in certain circumstances, you may experience a delay in receiving some email into your mailbox. The length of this delay will depend on the retry policy in place on the sending mail server, which can vary between a few minutes and some hours. As these policies are set by the administrators of the sending mail servers, we are unable to control the length of delay that may be experienced.

Please note:
* All email addressed to you that is received from legitimate mail servers *will be delivered* to your mailbox.

* If delivery of an email has been delayed, this will only occur once for each from address - the only exception to this is where an address uses multiple mail servers to send email, in which case a delay will occur only once for each unique mail server.

* We have ensured that most major ISPs' mailservers are 'whitelisted' in our systems so that all email sent from these mailservers will be exempted from this process.

* Our systems automatically 'whitelist' all addresses where an email has been resent after its initial soft rejection.”
------------

Looks good on paper. The problem comes in when legitimate email, such as ezines (and other things you have requested), are sent from a mailing program on a web site email server.

This is how I send the Trade Journal. The problem is, I can't do the required re-send from my online mailing program without re-sending to the entire list.

I don't know how this is working for email services. But, if you publish, and you are receiving these “greylisting” bounces, you only have one option to get your email through.

You will need to have those subscribers ask their hosts - or ISPs - to whitelist your SENDING address and IP number. The sending address is probably not the return address. If you use a list server, it will be THEIR sending address. In iCop's case it's our server's sending address.

Oh - and you will need to contact those subscribers using your own ISP's SMTP rather than your web site SMTP. Just another PITA the spammers have caused.


My Take on the Rich Jerk

Okay, so much has been flying around about the “guru” who calls himself the “Rich Jerk” and his Playboy Mansion party, I suppose I need to address it. People have actually checked our directory to see if any of his testimonial givers are iCop members. Thankfully, the answer is no.

Rich Jerk is having a seminar, followed by a party at the Playboy Mansion, followed by another party at his own mansion. All for about 2,000 bucks a pop.

He sent out two versions of his sales letter. The one I received begins:

------------
“If you are easily offended, you can read a family friendly version of this letter, written by a happily married, famous internet marketer who ISN'T a jerk - but will STILL be attending my event.”
------------

Well, I question that since the “toned-down” version has conflicting statements regarding this guy's wife's response to the whole thing. But, that's quibbling. I also question it based on the simple fact that this “nice” guy has chosen to be a part of this at all.

The primary sales letter is tasteless in the extreme. Rich Jerk insults his readers with profane - and stupid - name-calling and uses the snappy little f-word about every three paragraphs. Of course, his “brand” is to be a jerk - and he is.

Interestingly enough, I had a person quit iCop last week because of my own use of words such as “damn” and “hell.” But folks, this guy makes me look like a piker in the profanity department.

I'm not going to try to justify my use of minor “bad words” - it's just who I am. But Rich Jerk is using MAJOR profanity for three reasons: to shock, to be a smart-aleck, and because it's who HE is - a major MORON.

That's proven when he mentions the party will involve naked porn stars and that everyone will have “Access to Hef's personal game room and 'sex rooms'.” He states there will be ...

------------
“A don't ask, don't tell policy - meaning pretty much “anything” goes. Everyone will be forced to sign a strict non-disclosure agreement.”
------------

Then, he writes:

------------
“I'm even going to hand pick a few of you to join me at an exclusive AFTER PARTY at MY OWN MANSION in the Hollywood Hills. I'd tell you what I have planned at the after party, but most of it would land me in jail.”
------------

Well, there ya are - proof positive that any ethical online marketer needs to avoid this guy like the plague. And, yes, he has some BIG names on his testimonial list. In fact, his testimonial givers are:

Dan Kennedy
John Reese
Yanik Silver
Mike Filsaime
Mike Long
Frank Kern

Thanks a lot, guys! JUST what internet marketing needed to drag us all through the mud by association. This is just what I want folks to think internet marketers are involved in - porn and illegal activities. Good grief!

Assuming he's rich, the jerk named himself well.


I Highly Recommend It!

A couple of weeks ago, I suggested there may be a better alternative than depending on an affiliate program for advertising your business. I don't mean to bash affiliate programs. I'm just not sure they're all that cost-effective in the long run.

If you haven't read that article, I suggest you give it a look-see. Article here:

Journal/06-18-07

So, having said all that, I feel like I should point you in the right direction to get started. Remember, I wrote last week that you DO have to pick your advertising venues carefully.

AdMistress puts out The Sassy Ads Reporter. Not only are their prices fabulous, you can even get an additional 40% discount.

You can get their "Sassy Ad - "Magnum" Bonus Ad Special," priced at just $97. Your ad goes out to hundreds of thousands of opt-in subscribers. You get so much for that 97 bucks, well ... You'll find the complete description of the ad special about halfway down the page of the URL below.

And, by the way - when did you ever find a performance guarantee on advertising? Never, right? Well, you'll find one here:

sassyads.com/#Sassy

Ah, but I promised you another 40% off! Easy. Join the AdMistress Advertising Affiliate Program. THEN, buy your own advertising - using your own affiliate link! Join the affiliate program here:

AdMistress Advertising Affiliate Program

Can't beat it! I am NOT sending you to affiliate links of my own. This is ALL for YOU.

I also happen to know the folks who have been running AdMistress since its owner, Marion Sterns, lost her life in Katrina. These are STAND-UP people!


Dogs as Shark Bait

I've read and signed the petition: "Stop Dogs Being Used as Shark Bait"

Please take a moment to read about this important issue, and join me in signing the petition. It takes just 30 seconds, but can truly make a difference. We are trying to reach 25,000 signatures. Check out the photo and please sign here:

Click for thepetitionsite.com/takeaction/121875631

After you've signed, you can help even more by asking your friends and family to sign as well.


Trade Journal Ad Package Winner:

Norma Morarie - gram7202@... (deleted for privacy)

Congratulations, Norma!

Please send me a five (5) line - 64 characters per line - ad. PLUS add a killer headline and the URL you want to use. The deadline for insertion is next Friday morning.

Be sure the product fits iCop guidelines for ethics, etc.


This Week's Contest - BE SURE TO ENTER!

To win free advertising in the Trade Journal, just answer one simple question about one of the ads in this issue. NO purchase or payment is required to win!

Winners will receive one Top Spot Ad AND three (3) Classified Ad insertions. The winner will be announced each week in this newsletter.

Today's question is ...

-> ->   What do you get at the Discount Club?

Click to Send Your Answer

The winner will be announced right here - next week!

This also gets ads in this newsletter read more often and more carefully. You can order classified ads here:

Ad Rates



I really want to hear from you! Tell me what you think!

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Could You do Me a Favor, Please?

I'd really appreciate it if you would help me build our subscriber list. Please don't forget to invite your friends to subscribe to The Internet Marketing Trade Journal!

Just forward them an issue with a note telling them why you like it and give them the following link:

http://www.i-Cop.org/trade-journal.htm


Have a fabulous week, and ... keep on keepin' on!

Smile  jl

P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.

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"Tip of the Day"

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at:

http://adv-marketing.com/business/subscribe2.htm


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http://www.i-Cop.org/products/



REMEMBER ...

The certain way to be safe on the Internet is to patronize the businesses of iCop members!

Categorized Business Directory and Shopping Mall!



"And, Furthermore ..."

Just living is not enough, said the butterfly. One must have sunshine, freedom and a little flower.

~Hans Christian Anderson~


Leaving You With a Smile

"You Might be a Redneck if ..."


* Your standard of living improves when you go camping.

* Your prenuptial agreement mentions chickens.

* You have jacked up your home to look for a dog.

* Your neighbor has ever asked to borrow a quart of beer.

* There is a belch on your answering machine greeting.

* You have rebuilt a carburetor while sitting on the commode.

* None of the tires on your vehicle are the same size.

* Your town put the new garbage truck in the Christmas parade.

* Your local beauty salon also fixes cars.

* Your doghouse and your living room have the same shag carpet.

* You've ever slow danced in the Waffle House.

* Starting your car involves popping the hood.

* Your garbage man is confused about what goes and what stays.

* You whistle at women in church.

* You actually wear shoes your dog brought home.

* You've been in a fist fight at a yard sale.

* You carry a fly swatter in the front seat of the car so you can reach the kids in the back seat.
Smile

Thanks to Kent Butler!


Click to Submit Your Joke to Us (Please leave off the graphics).

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For Back Issues: Ezine Archive


Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

jl scott, ph.d., Director
International Council of Online Professionals (iCop™)

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