iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume VI - Issue 23: July 28, 2008

Published by: jl scott, Director
International Council of Online Professionals

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Message From jl


DUCK UPDATE:  Poor Dora - sat on those eggs for 26 days. She only had two days to go. But, on the night of the 26th day, a couple of beer-drinking thugs showed up.

I heard Dora come to the lake at 2:00 in the morning, hollering for her flock. I knew something was wrong, since she always sat on the eggs all night.

The next morning, she went to the nest three times, but came back every time. I finally went to investigate. All but five of the eggs were gone. And, one had been stomped on about five feet from the nest - baby duck and all.

The five that were left didn't look right - as if they had been shaken! Empty beer cans for evidence.

Ducks build their nests away from the lake to protect it from critters. I guess they don't expect the critters to be human. I've kicked myself a thousand times for not taking my gun and going up there when I heard her hollering at 2 AM!

Of course, I wouldn't have shot anybody. But, I'd have scared the bejunior outta those guys! NUTHIN'S scarier than a mad ol' woman with a gun!

(And, yes, I DO know how to use it. Don't forget, I was raised in a litter of boys!)


We've Got Mail!

------------
Dear jl

Maybe you could initiate a forum for i-Cop Master-Members and Associates only, where 'opinions' could be discussed. In your newsletter you could put up simple discussion-points that are in the best interest of all of us, and a direct link to log into that forum.

This way you might generate much more information a lot faster, you'll implicate your members much more and it would be a lot less labor-intensive for you. Plus, on a personal note: it'd be most interesting to hear professional opinions of fellow website owners and colleagues.

Best Regards,
Marco
------------

Marco is a new iCop member from Spain. I could only wish ALL new members had Marco's and his staff's enthusiasm!

I wholeheartedly agree with his suggestion. However, many of you will remember when we did this. In 2003, I put up a forum and it went great guns for about two months. Then, it petered out.

In 2004, we tried again. In fact, I tried everything - including putting questions and subjects in the newsletter to be answered in the forum. It just never took off again.

I MAY try one more time as I change some things about iCop, However, you going to have to beg me. There is nothing sadder than someone asking a question in a forum that never receives an answer.

If we try this again, it will only be under the condition of commitment on the part of our members to help others. So - start thinking about it now.


One Last Word on Addresses on Web Sites

I told you last week I would share a way to use a P.O. Box so it doesn't LOOK like a P.O. Box - for those who are interested. One of our readers took the time to fully research it and send it to me. I truly appreciate Michael's contribution!

We exchanged two emails. Here is the first:

------------
One of the best ways of using a P.O. Box # (subject to the conditions of use imposed by the box provider) is to substitute "P.O. Box" with "Suite", "Office" or "Room". Doing it this way, removes the "instant" suspicion in many folks.

Example:

John Doe
John Doe Enterprises
1234 Some Named Street, Suite 123
Some Named Town, Etc.

Most providers of P.O. Boxes require the user to provide them with the address of their normal residence (together with a contact telephone number) and thus are able to directly contact the user should a caller at the P.O. Box provider's office require it. While there are some providers who will not contact the user in the presence of the caller, most will.

Those of your members who rent space in an office block (especially in a large town or city) will know mail is commonly placed in a "box" located close to the entrance of the building - the number on the box most commonly being the number of the office "suite" in that building. These days, it is rare for mail delivery people to take the time to visit each office/room in the building to personally deliver the mail.

I have operated and continue to work with businesses (large and small) in a number of countries where this substitution is both legal and "the norm".

Sincerely

Michael Owen
------------

I wrote back and asked if he was sure it would work with the U.S. Postal Service mail boxes. He, then, took the time to find out for me. Here's his explanation:

------------
Before responding with what I "believed" to be correct I thought it best to speak with a few USPS offices. Having now spoken directly with 3 offices in 3 cities (2 in California, 1 in Arizona) to seek "official" answers, here is a summary of their responses:

* Mail should be addressed to the P.O. Box. Example:

John Doe
P.O. Box 123

* Mail is often addressed to a person/entity where the number of the box is included in some way other than as "P.O. Box 0000". While they all agreed they preferred to see mail addressed this way, all the variations I have given in my earlier email are used and reach their intended destination.

Another method often used is the # sign:

John Doe
John Doe Enterprises
1234 Some Named Street, #123
Some Named Town, Etc.

[The address would be the address of the Post Office.]

The problem here is that if the P.O. Box is located in a sub-branch of USPS and that sub-branch is located in a multi-story building with other offices/apartments in it (which would all be using the same street number/name), and one of these has the same "#" number as the P.O. Box, the mail could be incorrectly delivered. Having said this, when the addressee is not recognized at the "wrong" address, it will be sent back to the USPS sub-office.

In short, unless your member receives a large volume of mail and/or mail that requires a fast response, I would suggest using one of the examples I have given.

Personally, I use the "Suite" substitution. The fact that I work out of a 5" x 3" x 12" office suite should be of no concern to my long distance clients. Why should they care whether I'm a pixie or a giant, just as long as I provide them with the quality of goods/services they expect?

I hope this answers the question you raised.

Regards

Michael
------------

So, there you have it: a legitimate (according to three different Post Offices, in three different cities) way to present a P.O. Box address so it looks like a street address.

Unfortunately, I'm not sure how this works outside the USA.

Thanks, again, Michael!


OH! I meant to mention. I have NOT been suggesting iCop members need to change from using a street address to a P.O. Box address - UNLESS YOU WANT TO.

This is strictly YOUR call. I have simply changed my own perception of it - for everyone's safety.


Yes - I'm Still Behind!

I may still be behind on upgrading iCop, but don't panic - we'll get there. So, hang in there just a little while longer.

I have two goals:

1) To raise the bar on qualifying for membership to make us look more like businesses down on Main Street, rather than the fly-by-night internet marketers;

2) To give you an additional way to sell your products/services.

The way it looks now, we'll be JUST in time to launch when business picks up in September! In spite of all my frustration on time, that will be PERFECT!


DAMN!

Here's a very real virus you need to be aware of:

snopes.com/computer/virus/ups.asp


Requests for The Master Course

I hadn't planned to put The Master Course on sale again until the first of next year. However, I'm getting requests for it, again.

I fully understand that. I realize how much it's needed right now with the economy tanking. And, my first goal is always to help. But, I don't feel like I can allow a select few to have it at a discounted price without offering the same deal to everyone.

SO ... The Master Course will be on sale for TWO DAYS ONLY and you can save $200 on the cost. That will happen next weekend, so watch for an email with details late Friday or early Saturday.



I really want to hear from you! Tell me what you think!

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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

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"And, Furthermore ..."

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~ Unknown


Leaving You With a Smile


How To Install A Home Security System In The South


1. Go to a second-hand store and buy a pair of men's used size 14-16 work boots.

2. Place them on your front porch, along with a copy of Guns and Ammo Magazine.

3. Put a few giant dog dishes next to the boots and magazines.

4. Leave a note on your door that reads:

Hey Bubba, Me, Big Jim, Duke and Slim went for more ammunition. Back in an hour. Don't mess with the pit bulls - they attacked the mailman this morning and messed him up real bad. I don't think Killer took part in it but it was hard to tell from all the blood.

Anyway, I locked all four of 'em in the house. Better wait outside.

"Cooter"
Smile
Thanks to The Nitpicker!


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Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

Copyright © 2008 jl scott, ph.d., Director
International Council of Online Professionals (iCop™)
All rights reserved. No portion of this publication may be reproduced or transmitted without the express written consent of the publisher or contributors.

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