iCop Online Business Trade Journal
All About Online Business

ISSN: 1549-036XVolume VI - Issue 25: August 11, 2008

Published by: jl scott, Director
International Council of Online Professionals

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The goal of the Online Business Trade Journal is to keep you informed of the current and future state of ethical online business and to encourage your participation.

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~ Claude T. Bissell ~


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Message From jl


I apologize that I don't have the article I promised ready for you. I know everyone can use what I know during this economic turndown. My only excuse is that I simply didn't have time to finish it last week. I also don't want to do a half-way job on it for you.

So … we'll take another run at it next week.


I want to give you plenty of warning. The name of this newsletter is changing. I've already changed it on the web page so you can see it. I'll change it in the email versions after you've had a chance to get used to it.


Thanks!

I'm SO pleased with the cooperation and participation I'm getting from our accredited iCop members. This includes all those who responded to my email check last month.

I REALLY feel like you are all working with me on iCop's changes. Your response to my email as we make changes has been super. It SO refuels my enthusiasm!

Unfortunately, I tend to get into my control freak mode and, sometimes, forget how much more fun it is when we all work together! So, THANK YOU!


How About READING Your Contracts?

I honestly don't know what's happened to this country (USA). I saw a news report that of the homes in foreclosure - 50% are completely destroyed at the time of repossession.

I saw pictures. Everything removed from kitchens. Not only appliances, but cabinets, sinks, everything. There were gaping holes in the walls from wiring being torn out. Carpeting and flooring ripped up - in fact, these places looked like they had been bombed!

This wasn't just one home - 50% of them are like this!

What kind of people would DO this? And, what kind of entitlement mentality do they have? And, where did they get it?

I suppose (sigh), this is exactly what the scam artists who made all those housing loans preyed on in the first place. This type of person is the one who was least likely to tell the truth on a loan application, or even to qualify for a loan. In fact, I'd bet the very people who are destroying these houses never even read their contracts in the first place.

Now, they're pissed because they are losing a home they probably could only have gotten from this type of scam. NOT that this is any excuse for this type of behavior. This very sense of entitlement is (IMHO) exactly why this country is in such a mess.


Which Brings Us to the Subject of Online Contracts ...

The Federal Trade Commission (FTC) demands that every web site from the USA - and any that do business with folks in the USA - have a Privacy Policy posted. We talked about this last week.

What many “top” internet marketers have discovered is this: the FTC does NOT say they cannot sell, trade or give away visitor information. It ONLY states you must clearly post what you plan to do with the information.

THIS is the reason many of them are sharing your information. And, the fact that they are doing it is posted right there in their Privacy Statements. It may be unethical - but, it IS legal.

I know it's a PITA, but if you're going to give your email address - or any other information - to a web site, you NEED to take the time to read their Privacy Policy.

Last week, the question came up about online documents being used that credit Mining Gold. Trina Sonnenberg wrote this to me (edited for length):


------------
Good moring jl!

One of the ways Mining Gold makes their money is by selling usage rights to their legal documentation, like privacy policies, and terms of service documents.

This piece has got me thinking that I might go around the web, reading those privacy policies and expose those gurus who don't back up their I Hate Spam Too statements. To me it is an issue of public trust, and it is being abused by many of those people who are telling the world, "Follow me and I'll make you rich."

Trina L.C. Sonnenberg
www.InternetMarketing-Mavens.com
------------


You can go to Google and find many sites that will help you write your Privacy Policy and other documents - for FREE. But, the trick is - you need to READ them and be sure of what they say to your visitors.

As far as what many of the gurus do … Trina is right, it IS an issue of public trust, but they don't care. Again - this just another reason I plan to disassociate iCop from that field of internet marketing. I am sick and tired of them giving us a bad name!


“Housing Bill” Affects E-commerce Merchants
by Tom Mahoney

Last week, President Bush signed the Housing and Economic Recovery Act of 2008 into law. Sure, another law will fix it. Hidden in the 700-page bill are a couple of totally unrelated provisions.

One relates to hurricane recovery and gives tax breaks to a Canadian rail car manufacturer in Alabama. Of course, in true government style, this has nothing to do with housing relief but after all, someone had their hand out and got their hand-out.

There are also some provisions in the bill for home buyer credit; provided that you're a first-time home buyer between April 8, 2008, and July 1, 2009, and make under $150,000 ($75,000 if you're single.)

And there's an additional $1,000 standard deduction against property taxes ($500 if you're single.)

You wouldn't think any of this has anything to do with E-commerce merchants that accept credit cards, but you'd be wrong. You'd be wrong because there's also something in the law for us lucky merchants.

Starting in 2011, banks or other companies that process credit cards must report the amount of the payments a merchant receives on card transactions to the IRS. The law will not apply to merchants doing less than 200 transactions totaling less than $20,000.

We can all thank PayPal (thank you PayPal) that the exemption amount isn't $600. Yep - they tried to make it $600, a whopping $50 per month, but PayPal successfully lobbied to raise it to the current level.

So, starting in 2011, even some smaller e-Bay sellers will have their income reported to the IRS.

Just thought you should know.

------------
Tom Mahoney, Founder and Director of Merchant911.org
www.merchant911.org
------------


More on the “Housing Bill”
by jl scott

I thought you should know, too. I've been watching this for a long time. But, as little as about two months ago, I read that Congress was rejecting it. Wouldn't you know, they'd slide it through by hiding it in the “Housing Bill!”

And, you should know this will include third party processors such as 2CheckOut and PayPal (who Tom already mentioned).

Some self-righteous people will say, “So, what's the problem? We all have to pay our taxes, anyway.”


True - But There are SEVERAL Problems ...

Not the least of which is that government will now have access to information not just of the sellers but of the BUYERS.

Unless it is stipulated differently - which I would seriously doubt - everything you buy online will now be accessible by the U.S. Government - and it will not matter what country you live in.

It may not be on the original report, but it WILL have to be available to back up the data. And, if it's available, they'll take it any time they please.

Talk about lack of privacy!

Second, will be the additional paperwork for your tax preparer - which YOU will pay for. These reports to the IRS will ONLY state how much money you received. It will NOT show refunds or any charge-backs, etc. All that will have to be calculated.

Third - the merchant account companies are sure to increase fees. You can bet THEY aren't going to pay for the extra help and hours to prepare these reports - YOU will.

Fourth - in the past, if the IRS wanted to get information from banks and merchant accounts, it required going to a judge and getting a subpoena. Now, the IRS can step in and audit at any time - with a little or no notice.


I've been told by a CPA, who is also a registered agent for the IRS, this law MAY be repealed. SOMETHING definitely needs to be done about the loss of privacy for buyers. And subjecting innocent customers from around the world to surveillance by the U.S. Government, is truly unacceptable!

Don't panic - but, don't ignore this, either. Pay attention to whatever is coming next!



I really want to hear from you! Tell me what you think!

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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

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"And, Furthermore ..."

Those who know how to laugh at themselves will never cease to be amused.

~ Shirley MacLaine


Leaving You With a Smile


"A Fable"


An old man, a boy and a donkey were going to town. The boy rode on the donkey the old man walked.

As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding.

The man and boy thought maybe the critics were right, so they changed positions.

Then, later, they passed some people who remarked, 'What a shame, he makes that little boy walk.' So they then decided they'd both walk!

Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride.

So, they both rode the donkey.

Now they passed some people who shamed them by saying how awful to put such a load on a poor donkey.

The boy and man figured they were probably right, so they decide to carry the donkey.

As they crossed the bridge, they lost their grip on the animal and he fell into the river and drowned.

The moral of the story?

I you try to please everyone, You might as well kiss your ass goodbye!
Smile
Thanks to The Nitpicker!


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Thank You For Reading!  Have a Terrific Week!


Online Business Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Online Business Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

Copyright © 2008 jl scott, ph.d., Director
International Council of Online Professionals (iCop™)
All rights reserved. No portion of this publication may be reproduced or transmitted without the express written consent of the publisher or contributors.

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