Published by: jl scott, Director
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EXCELLENCE can be attained if you - CARE more than others think
is wise - RISK more than others think is safe - DREAM more than
others think is practical - and EXPECT more than others think is
possible.
~ Claude T. Bissell ~
“Find Out What The Rave Is All About!”
Tired of seeing your contextual ad earnings go no where?
Become a FAN and see the difference.
Message From jl
I said I was going to send the entire newsletter, rather than
use the autoresponder just for those who want it by email. I've
decided to wait on that until I see if everything is going to go
smoothly.
In fact, since aWeber has a Spam-Assassin checker for us to use,
I think I can assume that high delivery rate they promise is to
the email server rather than the in-box. And, since my work is
always filled with words that filtering program hates, and since
I refuse to spend my time jumping through hoops to please a
filter, well ... the autoresponder may still be in order.
Before we get to the heavy stuff, I have to share a couple of
funny things with you.
A long-time iCop member, Linda Offenheiser, sent the first one
to me. Linda's site is down right now, while she battles
cancer, so I can't give you a URL. But, she'll be back!
The bird in this video has perfect rhythm! He's right in time
to the music all the way through. No one taught him - he just
started doing this by himself. Be sure to watch him take his
bows!
Dancing Cockatoo:
www.birdloversonly.blogspot.com:80/2007/09/may-i-have-this-dance.html
We ALL feel like this from time to time:
www.people.ambrosiasw.com/~andrew/funny/piggy.swf
Now, if one of those things didn't make you laugh, I don't know
what will!
I've noticed the winners of our advertising contest keep
submitting their entries for the drawing - every week. This
tells me the advertising must be doing them some good.
That should serve as a testimonial for the rest of you to take a
minute, or two, and submit your own entries. The answers to the
questions are never hard to find!
Since I started being more hard-nosed about the ways online
business is being done, again, I've received a LOT of email.
One of our readers wrote (in part):
------------
Okay - I'm going to try to help you with that today. You'll
find the information in the article, “Doing Your Own Due
Diligence.”
Rather than sell you something, this week, I'm going to GIVE you
something. iCop Founding Member, Heather Colman -
www.customdesigngraphics.com - sent me this. She thought I
might like to pass it along. She was right.
Crafty Syntax is a "live help" program that has turned out to be
terrific. Not only does it give your visitors immediate contact
with you, and live support when you're online, it also gives you
some valuable data about your visitors:
* Where they came from
Because the program refreshes every 15 or so seconds, you can
monitor visitors' behavior in real time. By that I mean, it
tells you what page they are on and where they go on your site.
Because you can see where your visitors come from, you can
monitor your ad effectiveness by seeing how many visitors you
get from a specific location (ad).
It does not give you any personal information that visitors
don't choose to reveal, so their privacy is not threatened in
any way.
Download the program here:
www.i-cop.org/craftysyntax2.14.5.zip
I'd really appreciate it if you would help me build our
subscriber list. Please don't forget to invite your friends to
subscribe to The Internet Marketing Trade Journal!
Just forward them an issue with a note telling them why you like
it and give them the following link:
http://www.i-Cop.org/trade-journal.htm
P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.
Thanks so much!
Unfortunately most folks ignore this advice. Others would
happily DO their own due diligence - IF they only knew how.
Testimonials may mean nothing in online sales letters. If the
seller is basically an internet marketer, you can almost depend
on the testimonials being fairly worthless.
Here's how it Works:
Few can. Both marketers and endorsees have become extremely
lax, online. And, that pretty much puts the kibosh on even
asking for references. You just don't know what (who) you'll
get.
That may sound ridiculous considering the sales letters we see
every day. In fact, I believe we've even become fairly immune
to hype. Nevertheless, there's hype and, then, there's HYPE.
Pay attention.
The sales letter itself MAY give you clues. Is the seller
trying to hustle you? Most sales letters aren't all hard facts.
How much is provable? Read very carefully.
Oh, you're being pressured by a time limit for a particular
price? Of course, you are. That's part of the game.
Although J.C. Penny may actually stop a particular sale on a
certain date, in the internet marketing field, that probably
won't happen. I'd guess at least 95% of the time, the same
price will come around again. Be patient, or take your chances.
I get as tired of saying this as some of you get tired of
hearing it. But, look for contact information - including a
telephone number.
If this is a high-ticket product, you should even CALL the
number to be sure it's good.
Do not write to me about how you need to have your contact
information hidden to protect yourself or your family. Are you
in business, or not?
If you don't jack people around, nobody is going to come looking
for you. If you're a woman alone - get a big ugly dog. You
need one, anyway.
Last week, I promoted a $7 Product on the web site of a seller
using a VERY “iffy” technique. WHAT? jl scott did that?
Yes, I did it, and I'll tell you why.
The sales page reads:
------------
This seems to say if you're not one of the next 43 customers,
you'll pay more. But, read carefully - it doesn't say that at
all. She'll sell it to the next 43 for $7 - and the 44th and
the 45th and the 46th, and ... She did NOT say it would STOP at
43.
Oh yeah, and this “experiment” can last forever. No date was
given.
Even the U.S. Federal Trade Commission (FTC) expects us to read
with our brains engaged.
Why did I promote a product with this kind of “misleading” sales
copy? Because the product was good, it was delivered to me appropriately - and it was ONLY 7 bucks. No big investment.
As time goes on, the gurus are charging more and more for their
“secret” information. I seriously doubt they are teaching
everything they know, any more than they would at a seminar.
You get SELECTED information. Otherwise, the field would become
too competitive for them.
When they promise to teach you everything they know, again -
engage the brain!
Soon, other, lesser known, marketers will decide THEY should
also charge thousands of dollars for similar “products.” Any
time you're considering paying this much for anything online,
you'd BETTER do your own due diligence!
Okay - let's get on with how you can check on marketers to see
if they're ethical.
If you see an organization seal of any kind, you're in luck.
First, check to see if it's linked to a confirmation page.
If not, contact the organization and ask if this is a true
member. If the seal has been used illegally (Yes, it's
illegal), run for the hills. You're thinking of doing business
with a liar and a thief.
If the membership is affirmed, ask if the company has any
complaints against it. Also ask how the complaints were
resolved.
I spend a phenomenal amount of time responding to these kinds of
inquiries regarding iCop members. And, I'm not complaining.
It's why I'm here.
Go to www.DNSstuff.com. Go down the page to the form that reads,
“WHOIS Lookup.” This will get you the contact info for a domain
name.
If the registrant of the domain name has used an anonymous
registration system, I'd walk away immediately.
Do a Google search on the company name and the seller's name -
especially the company name. But, be careful.
First, be sure you are looking at results REALLY about this
company or person. “jl scott” comes up with several people; a
couple of them are rather unsavory characters/sites, and “iCop”
comes up with several results having nothing to do with this
organization.
What you're looking for - with the same, very careful,
discernment - are forum posts. Now, posters in forums aren't
always reliable. Remember: there are always two sides to every
story. Usually, you'll one see one side in a forum.
However, if you find MULTIPLE negative posts about a company in
DIFFERENT forums, by DIFFERENT posters, then you probably have
cause to be concerned.
I mentioned promoting a product where I didn't care for one of
the tactics used to get the sale. Before it was over, that
marketer wasn't answering email, the site didn't work properly
and product wasn't being delivered. Of course, I removed the
product. Point being: If I HAD used my gut, I wouldn't have promoted her product - even if it WAS good!
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Pam Jones Congratulations, Pam! Please send me a five (5) line - 64 characters per line - ad. PLUS add a killer headline and the URL you want to use. The deadline for insertion is next Friday morning. Be sure the product fits iCop guidelines for ethics, etc.
To win free advertising in the Trade Journal, just answer one simple question about one of the ads in this issue. NO purchase or payment is required to win! Winners will receive one Top Spot Ad AND three (3) Classified Ad insertions. The winner will be announced each week in this newsletter. Today's question is ... -> -> What is the URL for the Guruette Duet? The winner will be announced right here - next week!
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Categorized Business Directory and Shopping Mall!
How's this for a political platform? Don't lie through your teeth.
~ Maxine ~
A fifteen year-old boy came home with a Porsche and his parents began to yell and scream, "Where did you get that car?" He calmly told them, "I bought it today." "With what money?" demanded his parents. We know what a Porsche costs.." "Well," said the! boy, "this one cost me fifteen dollars." So the parents began to yell even louder. "Who would sell a car like that for fifteen dollars," they asked. "It was the lady up the street," said the boy. I don't know her name, they just moved in. She saw me ride past on my bike and asked me if I wanted to buy a Porsche for fifteen dollars." "Oh my Goodness," moaned the mother, "She must be a child abuser. Who knows what she will do next? John, you go right up there and see what's going on." So the boy's father walked up the street to the house where the lady lived and found her out in the yard calmly planting petunias! He introduced himself as the father of the boy to whom she had sold a Porsche for fifteen dollars and demanded to know why she did it.
"Well," she said, "This morning I got a phone call from my
husband. I thought he was on a business trip, but learned from
a friend he has run off to Hawaii with his secretary and really
doesn't intend to come back. He claimed he was stranded and
asked me to sell his new Porsche and send him the money. So I
did." Click to Submit Your Joke to Us (Please leave off the graphics). Click to Send Comments, Questions & Suggestions
For Back Issues: Ezine Archive Thank You For Reading! Have a Terrific Week!
Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons. We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher. We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction. We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter. We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.
jl scott, ph.d., Director ------------------------------------------------------------------------- Cancellation directions can be found at the bottom of your announcement email. |
Volume V - Issue 39: October 15, 2007
jl
